Sprite Argentina Ad Celebrates Mothers Who Encourage Their Children to Be Transgender
Coca-Cola-owned soda company praises moms who cross-dress gender-confused kids
Sprite Argentina has launched a new LGBTQ ad campaign that celebrates mothers who encourage their children to be transgender by affirming their gender-confusion.
The new ad shows a montage of adults helping kids prepare for an LGBTQ pride parade in various ways.
Some of the clips in the video include what appears to be a mother putting makeup on her teenage son while another apparent mom aids her daughter’s attempt to put her on a binder to flatten her breasts and help her look more like a boy.
Other images depict what appears to be a grandmother helping her young grandson dress up as a drag queen and a father who watches his supposed son head toward the parade with his gay partner.
The underscore to the ad is the classic song “You’ll Never Walk Alone” from the legendary musical “Carousel.”
In the original musical, the song, which resembles a hymn, comes at the climax of the show as the lead character, who has been killed earlier, pleads with his teenage daughter and wife to believe that he always loved them.
The Sprite soft drink brand is owned by Coca-Cola and ran the ad just prior to Buenos Aires’s Pride event, according to Breitbart.
The ad may be disturbing to watch since it starts out showing a mother and son in a creepy, dimly lit room.
The video captures somewhat playful glances between the mothers and their gender dysphoric children.
The video’s background song – “You’ll Never Walk Alone” - is used to tug on heartstrings and emphasize the narrative that transgender children are victims.
The video depicts children preparing a rainbow flag for the Pride event as they embrace LGBTQ family members.
Parents then appear to send their LGBTQ children off to the event in a celebratory manner.
The ad concludes with, “Orgullo: Lo que sentís cuando alguien que querés elige ser feliz,” which translates to “Pride: what you feel when someone you love chooses to be happy,” and “No estás solx,” or “You’re not alone.”
“Sprite is essentially saying, ‘If you aren’t like these people in the video you aren’t loving,’ which is a completely false narrative,” Elizabeth Johnston, aka the Activist Mommy, said of the ad.
“Most people who oppose LGBT lifestyles aren’t hateful at all and are loving, kind, compassionate people who simply have different beliefs," Johnston notes.
"Sprite would have you believe the opposite.”
Coca-Cola, which started selling Sprite in the United States in 1961 to challenge 7 Up, wrote in May 2019:
Coca-Cola is proud of its history of supporting and including the LGBTQI community in the workplace, in its advertising and in communities throughout the world.
From supporting LGBTQI pride parades to running rainbow-colored billboards, Coca-Cola has demonstrated its commitment to protecting employees from discrimination based on sexual orientation, gender identity and expression.
The company added, “Coca-Cola was one of the first companies in the U.S. to publicly support the Employment Non-Discrimination Act – legislation proposed in the U.S. Congress that would prohibit discrimination in hiring and employment based on sexual orientation or gender identity by employers with at least 15 employees.
"And in 2015, the company, along with 379 other businesses, filed an amicus brief with the Supreme Court in support of marriage equality.”
In Hungary, after a reported 41,000 people signed a petition protesting against ads depicting same-sex couples drinking Cokes that Coca Cola had posted at bus stops and train stations as part of its “Love is Love” campaign for a progressive music festival in Budapest’s Sziget suburb, the ads came down.
The petitioners claimed their petition had triggered the move.
However, a spokesman for Coca-Cola said: “The ads were not removed because of any political pressure and were only intended to run for the duration of a festival.”