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Burger King, Dr Pepper Launch Adverts with Gay Sexual References

Sexualized advertising comes amid pride month

 on 21st June 2022 @ 4.00pm
the commercial emphasizes the foods that a  bottom  can eat while preparing for anal intercourse © press
The commercial emphasizes the foods that a 'bottom' can eat while preparing for anal intercourse

Burger King, Dr. Pepper, and Postmates along with other brands have launched commercials with “top” and “bottom” gay sex references as part of their Pride Month advertising campaigns.

The sexualized advertising comes when commercials traditionally have emphasized rainbows and same-sex couples embracing each other, NBC reported.

In a narrated video commercial for its new “bottom-friendly” food menu in New York City and Los Angeles, Uber-owned Postmates depicts a harness-clad eggplant as a “top” and a peach wearing jockstrap underwear as a “bottom.”

The commercial emphasizes the foods that a “bottom” can eat while preparing for anal intercourse.

in a statement shared with nbc  postmates argued that its pride commercial is  destigmatizing  gay sex © press
In a statement shared with NBC, Postmates argued that its Pride commercial is 'destigmatizing' gay sex

“If you’re a top, it seems like you can eat whatever you want,” social media influencer Rob Anderson says in the ad’s narration.

“But if you’re a bottom, you’re expected to starve? Not this Pride." it states.

Bob Witeck, president of LGBT marketing firm Witeck Communications, told NBC he finds the new sexualized ads “unusual” and “problematic.”

“Sexualizing any marketing campaign in this way is a risk,” Mr. Witeck said.

“But doing so to target LGBTQ consumers has greater risk because it overly sexualizes same-sex attraction in ways that we’ve been trying to normalize in many ways.”

In a statement shared with NBC, Postmates argued that its Pride commercial is “destigmatizing” gay sex.

“The video comically demonstrates the diversity of the LGBTQIA+ community while sharing some information that is often omitted from traditional sexual education,” Postmates said in an email.

in a narrated video commercial for its new  bottom friendly  food menu in new york city and los angele © press
In a narrated video commercial for its new 'bottom-friendly' food menu in New York City and Los Angele

“Sex education, and specifically queer sex education, shouldn’t be stigmatized," they added.

Burger King, Dr. Pepper, and toilet paper company Cottonelle commercials have all made subtle references to anal intercourse in the past few years.

Back in 2018, a Dr. Pepper ad featured three images of its canned soda playing on the sexual preferences of gay and bisexual men: the top of the can label “aTop,” the bottom of the can labeled “Bottom” and a full view of the can labeled “Verse.”

One year later, a Cottonelle ad for flushable wipes featured an image of an “eggplant” emoji, often used in the gay community to symbolize a penis, with the message: “Happy Pride."

"Our Flushable Wipes will give you that just-showered feeling so you can keep the love going.”

This month, viral Twitter posts sparked LGBT backlash against Burger King’s commercial for a new “Pride Whopper” in Austria, which comes with either “two equal” top buns or bottom buns.

Last week, advertising agency Jung von Matt Donau said it didn’t consult with the LGBTQ community “well enough” before creating the ad.

Matt Wagner, vice president of client relations at the LGBTQ marketing firm Target 10, said the commercials could fuel conservative criticism of gay men and transgender women.

“We’re being called ‘groomers’ and ‘pedophiles,’ and you’re going to create a campaign about topping and bottoming? Read the room,” Mr. Wagner told NBC News.

[READ MORE] Pedophiles Demand to be Part of LGBT Community, Call for ‘Normalization’

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tags: LGBTQ | Gay
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