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MSNBC Analyst Reveals Democrats’ Midterm Strategy: ‘Scare the Crap Out of' Voters

John Heilemann lays out the 'dark' strategy to cut 'brutal' election losses

 on 6th April 2022 @ 8.00pm
the democrats are preparing for bloodbath in the midterm elections © press
The Democrats are preparing for bloodbath in the midterm elections

An MSNBC analyst has revealed that Democrats are preparing a "dark" strategy to cut losses in the looming midterm elections that involves efforts to "scare the crap" out of voters.

During an airing of "Deadline: White House" on Tuesday, John Heilemann laid out the Democrats' plans to curb the potentially "brutal" losses in November. 

Heilemann warns that inflation is "psychologically the most devastating thing politically."

However, he said that the key to mitigating losses, according to the strategy, was to make President Donald Trump the face of the Republican Party.

Once Trump is framed as the GOP leader, Democrats and their allies in the media can then harangue attacks against him as an undemocratic force in U.S. politics.

"They have to scare the crap out of [Democrat voters] and get them to come out," Heilemann said.

john heilemann has revealed that democrats are preparing a  dark  strategy for the midterms © press
John Heilemann has revealed that Democrats are preparing a 'dark' strategy for the midterms

"[The Democrats] can't motivate them on the basis of hope or their pocketbooks or any of these accomplishments," Heilemann explained.

"They have to scare the crap out of them."

"The strategy that people are kind of thinking about now … is we're going to have these [Jan. 6] committee hearings.

"Donald Trump's going to be in the spotlight …

"Let's take Donald Trump, take that [Jan. 6] committee, the threat he poses to democracy, make [Trump] … the face of the Republican Party, talk about Marjorie Taylor Greene, Lauren Boebert, Madison Cawthorn.

"Say this party is crazy town, it's Trumpist [and that] Trump is a threat to our democracy," he continued.

"Democrats are thinking about what kind of strategy could incorporate those events in a way that would maybe at least point towards a path to limit losses, if not hold on to the house."

john heilemann says democrats and the media will use trump to  scare the crap out of  voters © press
John Heilemann says Democrats and the media will use Trump to 'scare the crap out of' voters

He added that it could be a "dark thought" but Democrats can also use Roe v. Wade as a scare tactic.

"The other thing that people look at as a variable is the possible repeal of Roe v. Wade and that being a motivating factor for a lot of Democratic voters."


"There's never been a time … where Democrats uniformly have been more … convinced that they are going to lose the house in the fall and that it might be really, really bad," he said.

"Right now, they look at the picture and say, 'It's brutal for us;' and that's partly about Biden's popularity and the party itself.

"It's just like it's the political picture couldn't be worse."

[RELATED] MSNBC Producer Quits, Calls Network 'Cancer' That’s Dividing Americans

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