CNN’s New Streaming Service Fails, Network Forced to Lay Off Staff
CNN+ has failed to draw interest in subscriptions
CNN employees are preparing for a round of layoffs after the commercial failure of the company’s subscription streaming service.
CNN+ has failed to draw interest in subscriptions.
Fox Business reporter Charles Gasparino broke the news of the potential layoffs on Wednesday.
The reports of layoffs come only two days after CNN+ officially launched.
Breaking: @CNNplus employees bracing for layoffs possibly as soon as May amid projections of lackluster sales of new streaming channel; CNN employees say new streaming channel could be merged into larger @discoveryplus as early as May unless subscriptions pick up 130 @FoxBusiness— Charles Gasparino (@CGasparino) March 30, 2022
CNN’s new parent company, Discovery, may have influenced the liberal network’s plans.
As The Western Journal noted:
Discovery executive John Malone is already nudging CNN personalities who traffic in misinformation and political partisanship out of the door, according to reporting from John Nicosia.
The downfall of disgraced CEO Jeff Zucker could jeopardize the jobs of CNN personalities close to him.
CNN+ day 2 status report:— Andrew Kerr (@AndrewKerrNC) March 30, 2022
CNN+ employees reportedly bracing for layoffs https://t.co/tPkouF5MKg
Anchors who are poorly performing, like Brian Stelter and Don Lemon, could be among the personalities cut loose in plans to reform the network.
At least one partisan host linked to Zucker will be out by the end of spring, according to Nicosia.
🚨SOURCE: John Malone, Discovery's board member will "play a huge role in the new organization's plans to return @CNN to its news channel roots and dismantle the partisan organization Zucker shifted it into" They continue: "This will mean a large realignment of staff"— Jon Nicosia (@NewsPolitics) February 23, 2022
CNN ratings sunk to an embarrassing new low last year, with network personalities continuing to focus on political controversies from the Trump era.
Scrutiny of President Joe Biden’s administration and policies is unheard of on the network.
Malone is reportedly eyeing the network’s Ukraine coverage as a model for reform, eschewing political partisanship and dramatic color commentary in favor of hard facts and news.