Joe Rogan Rejects $100 Million Rumble Deal: 'Spotify Has Hung in with Me'
Podcaster turns down deal from video streaming platform
Joe Rogan has turned down the massive $100 million deal to take his hugely popular podcast to Rumble, saying that "Spotify has hung in with me, inexplicably."
During a stand-up show in Austin, Texas on Tuesday, Rogan told the audience that he would not be accepting the $100M offer from video-streaming service Rumble.
"During a question and answer portion with fans after the show, Rogan was asked if he would accept the $100 million offer from Rumble to move his show from Spotify to the right-wing platform,” The Hollywood Reporter noted.
"The comedian said he was planning to stick with the streamer.”
“No, Spotify has hung in with me, inexplicably, let’s see what happens,” Rogan said.
On Monday, Rumble released a statement in support of Rogan that included an offer for the podcast host to move over to them from Spotify for a $100 million, four-year deal.
"Dear Joe,” Chris Pavlovski, CEO of Rumble, wrote.
"We stand with you, your guests, and your legion of fans in desire for real conversation.
"So we’d like to offer you 100 million reasons to make the world a better place.”
"How about you bring all your shows to Rumble, both old and new, with no censorship, for 100 million bucks over four years?” Pavlovski continued.
"This is our chance to save the world. And yes, this is totally legit.”
As Variety explained, “Rogan has faced a storm of criticism and a backlash from Spotify users and artists in recent weeks, traveling along two different vectors: His repeated use of the N-word in past episodes of his podcast, and accusations that Rogan’s show has served as a platform for COVID misinformation.”
Spotify CEO Daniel Ek released a statement on Sunday, announcing that the streaming service would stand by the podcast host.
"While I strongly condemn what Joe has said and I agree with his decision to remove past episodes from our platform, I realize some will want more.
"And I want to make one point very clear – I do not believe that silencing Joe is the answer,” Ek said.
"We should have clear lines around content and take action when they are crossed, but canceling voices is a slippery slope.
"Looking at the issue more broadly, it’s critical thinking and open debate that powers real and necessary progress.”
Ek then explained in a note to staff that it was Rogan’s decision to remove dozens of episodes of “The Joe Rogan Experience” from Spotify.
Ek’s statement continued:
Another criticism that I continue to hear from many of you is that it’s not just about The Joe Rogan Experience on Spotify; it comes down to our direct relationship with him. In last week’s Town Hall, I outlined to you that we are not the publisher of JRE. But perception due to our exclusive license implies otherwise. So I’ve been wrestling with how this perception squares with our values.
If we believe in having an open platform as a core value of the company, then we must also believe in elevating all types of creators, including those from underrepresented communities and a diversity of backgrounds. We’ve been doing a great deal of work in this area already but I think we can do even more. So I am committing to an incremental investment of $100 million for the licensing, development, and marketing of music (artists and songwriters) and audio content from historically marginalized groups. This will dramatically increase our efforts in these areas. While some might want us to pursue a different path, I believe that more speech on more issues can be highly effective in improving the status quo and enhancing the conversation altogether.
I deeply regret that you are carrying so much of this burden. I also want to be transparent in setting the expectation that in order to achieve our goal of becoming the global audio platform, these kinds of disputes will be inevitable. For me, I come back to centering on our mission of unlocking the potential of human creativity and enabling more than a billion people to enjoy the work of what we think will be more than 50 million creators. That mission makes these clashes worth the effort.
I’ve told you several times over the last week, but I think it’s critical we listen carefully to one another and consider how we can and should do better. I’ve spent this time having lots of conversations with people inside and outside of Spotify – some have been supportive while others have been incredibly hard, but all of them have made me think.
One of the things I am thinking about is what additional steps we can take to further balance creator expression with user safety. I’ve asked our teams to expand the number of outside experts we consult with on these efforts and look forward to sharing more details.
Your passion for this company and our mission has made a difference in the lives of so many listeners and creators around the world. I hope you won’t lose sight of that. It’s that ability to focus and improve Spotify even on some of our toughest days that has helped us build the platform we have. We have a clear opportunity to learn and grow together from this challenge and I am ready to meet it head on.
I know it is difficult to have these conversations play out so publicly, and I continue to encourage you to reach out to your leaders, your HR partners or me directly if you need support or resources for yourself or your team.