Chinese Media: Woke Hollywood Will 'Dig Its Own Grave' with 'Political Correctness'
'It will destroy its reputation one day'
China's state-controlled Global Times has declared that Hollywood's “political correctness” will eventually destroy the industry.
The outlet highlighted Hollywood's decision to exclude author J.K. Rowling from the Harry Potter movie anniversary celebration because of her comments about transgender individuals, and the Academy Awards’ new diversity quotas requiring minority representation for best picture consideration.
The Global Times predicted:
“If Hollywood continues down this road, it will dig its own grave and destroy its reputation one day."
The article comes after China blocked more Hollywood blockbusters from being released in Chinese cinemas as they push to boost their domestic movie industry.
Movies like The Eternals, Shang-Chi, and The Legend of the Ten Rings have yet to have any release dates in China.
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Due to the pandemic, China surpassed the U.S. as the most significant movie market in the world.
The biggest grossing movies worldwide this year are both from China:
The Korean War epic The Battle at Lake Changjin, which promotes anti-American sentiment, and the time-traveling comedy Hi, Mom.
Meanwhile, Hollywood movies are bombing at the Chinese box office, with Disney’s Jungle Cruise and Warner Bros.’ Wonder Woman 1984 failing to get any interest.
According to the Global Times, Chinese netizens are mocking the J.K. Rowling controversy as a “joke.”
“Yes, this is ironic: a writer who created the great IP was expelled by those who adapted her work,” the article said.
The outlet notes that Holywood embracing wokeness had done them more harm at the box office, citing The Eternals, which features a gay kiss.
“Many countries have banned the release of Eternals,” the article said.
“They made the decision not to achieve a better performance both in reputation and market, but mainly due to political correctness.”