Top Fashion Brand Benetton Goes ‘Woke,’ Launches ‘Unisex Hijab’
The Benetton hijab will be available in multicolored versions
Top Italian fashion brand United Colors of Benetton has launched a new unisex clothing line in the form of the Islamic veil known as the hijab.
The Benetton hijab will be available in multicolored versions and branded by the Italian-Tunisian rapper Ghali, who has partnered with the firm on the project.
The garment made its debut at Milan fashion week in September and is now on sale to the public.
Ghali said about the garment:
“The hijab is a unique garment that I absolutely wanted."
"There was no resistance from the company to include it in the collection," he added.
"When I was a child, I was bullied at school; there was no one to represent me, whereas now it is normal.”
The garment has raised debate in Spain and has now become a subject of intrigue in France despite the country having a history of controversy over hijab and burqa-wearing.
The unisex hijab has been critised on social media, according to a report from the French broadcaster CNews.
A member of President Emmanuel Macron’s party Le Republique En Marche! (LREM), MP Aurore Bergé, wrote on Twitter:
“The inclusive hijab or identitarian madness, We first think of fake news because it seems crazy.
"But it’s up for sale. The advantage? You do not have to buy it."
"And no longer go to Benetton.”
French presidential hopeful Eric Zemmour said he garment represented “‘Wokism’ at the service of the Islamization of the Western world.”
As Neon Nettle reported last week:
The Council of Europe has dropped its pro-hijab Twitter campaign following a massive backlash in France.
Council of Europe ‘Freedom Is in Hijab’ Campaign Dropped after Massive Backlash— Neon Nettle (@NeonNettle) November 5, 2021
READ MORE: https://t.co/nLj9dm3jyk
Hijab campaign tweets pulled by Council of Europe after French backlash https://t.co/rt6oOfBbZY— BBC News (World) (@BBCWorld) November 3, 2021
Some French politicians argued the campaign clashed with the country’s secular values and promoted Islamism and the enslavement of women.
The Council of Europe’s campaign endorsed women wearing the hijab, a head garment used to cover Mulsim women's faces.
The campaign included posters of a woman whose one half was bare-headed and the other covered in an Islamic headscarf.