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McDonald's Forced to Raise Menu Prices to Survive Biden's Economy

Rising wages, labor shortage, supply chain crises force fast-food chain to hike up prices

 on 29th October 2021 @ 10.00pm
mcdonald s has been forced to hike up menu prices to survive joe biden s economy © press
McDonald's has been forced to hike up menu prices to survive Joe Biden's economy

American restaurant giant McDonald's has been forced to increase its menu prices in order to survive Democrat Joe Biden's economy.

The fast-food chain is significantly hiking menu prices this year due to rising staff wages and the costs associated with America's labor shortage and supply chain crises, according to the Wall Street Journal.

Despite offering higher pay to workers, the company says it's struggling to recruit enough employees to serve customers quickly and keep restaurants fully open.

As Neon Nettle previously reported, McDonald’s is also developing a new automated system that will allow its drive-thru facilities to operate with fewer human workers.

The company is teaming up with tech giant IBM to develop a system that will automate the drive-thru process and make the restaurants less reliant on people.

Now, customers will be left feeling the impact as prices rise to tackle the economic straight inflicted by Biden's anti-Trump policies.

the rising cost of wages is partly to blame for the hike in prices © press
The rising cost of wages is partly to blame for the hike in prices

Executives reportedly told the Journal they have raised menu prices in the U.S. by approximately 6% in 2021 in comparison to last year and plan to keep prices elevated for at least the remainder of the year.

"That's because in McDonald's U.S. restaurants, wages this year are up at least 10% as of now and supply costs for things such as food and paper are anticipated to increase 4%," The Hill reported.

The multilayered economic quandary has resulted in several other large companies, such as Coca-Cola and Kraft Heinz, raising prices.

The news came only hours after the company reported stronger-than-expected sales in the third-quarter — U.S. same-store sales grew by 9.6% compared to last year, CNBC reported.

The chain attributed the surprise sales growth to its menu price hikes, in addition to celebrity promotions and the release of its crispy chicken sandwich. 

McDonald's told CNBC that it's using a pricing advisory service to track how much customers are willing to pay for its products.

Progressives have long argued that if companies only paid unskilled workers higher wages it would automatically benefit lower- and middle-class individuals.

But conservatives, generally, have argued that companies may often respond by increasing the price of goods or services to compensate for the loss of income.

The McDonald's price hike appears to show the latter to be true in this case.

Though it should be noted that other economic disruptions under the Biden administration are also putting increased pressure on U.S. companies.

many companies are struggling to survive under joe biden s economy © press
Many companies are struggling to survive under Joe Biden's economy

The U.S. is currently grappling with rising inflation, a supply chain crisis, and labor shortages that are disrupting many industries.

It's a problem that Republicans claim to have seen coming.

In a Republican Study Committee memo issued last week, Chairman Jim Banks (R-IN) suggested, "By indiscriminately pumping money into the economy, Biden's spurring inflation which, in turn, is spurring the supply chain crisis."

"The rational consumer response to 5.4% annual inflation is to spend their rapidly devaluing currency, and that increases pressure on our supply chains and further increases inflation," he added.

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tags: McDonalds | economy
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