Democrat Gavin Newsom Mandates ‘Gender Neutral’ Aisles in Toy Stores
New rules in line with LGBT agenda
California Gov. Gavin Newsom, a Democrat, has signed the AB 1084 bill requiring “gender-neutral retail departments” in toy stores, so customers will not be encouraged to shop specifically for boys or girls.
The bill says that differences in products marketed at gender are “unjustified,” arguing it is “inappropriate” to suggest they should be used by one gender.
The bill provides:
(a) A retail department store that offers childcare items or toys for sale shall maintain a gender-neutral section or area, to be labeled at the discretion of the retailer, in which a reasonable selection of the items and toys for children that it sells shall be displayed, regardless of whether they have been traditionally marketed for either girls or for boys.
(b) This section shall apply only to retail department stores that are physically located in California that have a total of 500 or more employees across all California retail department store locations. This section shall not apply to retail department stores that are physically located outside California.
(c) Beginning on January 1, 2024, a retail department store that fails to comply with this section is liable for a civil penalty, not to exceed two hundred fifty dollars ($250) for a first violation or five hundred dollars ($500) for a subsequent violation, which may be assessed and recovered in a civil action brought in the name of the people of the State of California by the Attorney General, or a district attorney or city attorney, in any court of competent jurisdiction. If the Attorney General, district attorney, or city attorney prevails in an action under this subdivision, the court shall award to the Attorney General, district attorney, or city attorney reasonable attorney’s fees and costs.
Toy stores can still keep their boys’ and girls’ sections, but they would need to create a “gender-neutral” space.
But it is still not clear if retailers could be punished for selling the same toys in gendered and gender-neutral areas of the store.
Low told the Los Angeles Times:
“Part of it is to make sure if you’re a young girl that you can find a police car, fire truck, a periodic table, or a dinosaur."
“And then similarly, if you’re a boy, if you’re more artistic and want to play with glitter, why not?"
"Why should you feel the stigma of saying, ‘Oh, this should be shamed’ and going to a different location?”
Ohio School District Spends $134,000 Taxpayer Funds on Gender Neutral Bathroom Permit— Neon Nettle (@NeonNettle) March 23, 2021
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Neon Nettle reported earlier this year that non-compliant stores could face a $250 civil penalty for a first infraction and $500 for a subsequent violation.
Democratic Assemblyman Evan Low said the proposal came from being inspired by a 10-year-old child named Britten, whose mom works in his legislative office.
"Britten asked her mom while shopping why certain things in a store were 'off-limits to her because she was a girl, but would be fine if she was a boy," Low said, according to the outlet.
"Thankfully, my colleagues recognized the pure intentions of this bill and the need to let kids be kids."