CNN in Crisis: Network under 1 Million Viewers for Nearly All of September
Network continues to lose viewers
Establishment news network CNN is continuing to lose viewers at a rapid rate, and it has nothing to do with the slow news cycle.
In September, the network failed to reach 1 million viewers on any of its programs for 80% of the month, according to Nielsen data.
Last year in the run-up to the 2020 election, CNN averaged 950,000 total day viewers.
A year later, the network can barely manage 557,000, a 41% drop.
Primetime viewership was almost slashed in half from 1.5 million on average to just 770,000 in the same period.
Last month, "Anderson Cooper: 360" was the strongest performing on CNN.
The program reached 1 million viewers six times in September, which averages 916,000 viewers, a 41% drop from his 1.55-million average in September 2020.
Meanwhile, Fox News' "Tucker Carlson Tonight" averaged 3.3 million viewers, and MSNBC's "All In with Chris Hayes" averaged 1.3 million.
Neither show fell under 1 million viewers.
"Cuomo Prime Time" trailed behind Anderson Cooper, reaching 1 million viewers just twice last month, averaging 874,000 viewers.
Fox News' "Hannity" averaged 2.9 million during the same time, while MSNBC's "The Rachel Maddow Show" averaged 2.3 million.
Embattled CNN anchor Chris Cuomo suffered a loss of almost half of his viewers when he was averaging 1.65 million viewers last year.
Veteran TV producer Shelley Ross accused Cuomo of sexually harassing her in 2005 during their time at ABC News.
The host was also swept up with multiple scandals plaguing his brother, ex-New York Gov. Andrew Cuomo, D.
Meanwhile, Don Lemon lost 47% of his viewers from last year, going from a 1.36 million-viewer average to 742,000
Lemon failed to reach 1 million viewers during the entire month.
In May, Neon Nettle reported that CNN had lost 67% of its total viewers since Trump left office in Janaury.
Neilsen Media Research said that during primetime hours of 8:00 p.m. – 11:00 p.m. (EST), CNN lost 65% of its total viewers since January.
But in the 25-54 age demographic, the most critical age group for ad networks, CNN saw 71% of its viewers for both the day and primetime disappear.