Sports Illustrated Goes 'Woke,' Features Transgender as Swimsuit Pinup
Biological male model Leyna Bloom 'happy, honored, and humbled' with feature
The new cover of the 2021 Sports Illustrated swimsuit edition, which features a biological male transgender model, is expected to change heterosexual attitudes and their imminent Initial Public Offering (IPO) on Wall Street.
Transgender model Leyna Bloom said on Instagram following the news:
“I’m am so happy, honored, and humbled to share that I’m the 1st trans woman to grace the cover of Sports Illustrated!”
Authentic Brands Group (ABG) owns the magazine and declares on its website:
“The mission of ABG is to evolve, transform and reimagine global brands through innovative business models, powerful storytelling, compelling content, and immersive experiences.”
Sports Illustrated editorial production is outsourced to a separate company whose woke tagline on its Twitter says: "Opening Eyes • Speaking Truths • Changing Minds.”
Editor MJ Day published a post on LinkedIn declaring her support for a progressive-led reorganization of Americans’ culture.
“I have never been more proud to have these three women cover 2021 Sports Illustrated Swimsuit.
"We will continue to be the change we wish to see.”
Day's comments suggest she wishes to displace young women as the sexual ideal of the magazine.
Authentic Brands Group, which owns and licenses various consumer lifestyle brands, filed on Tuesday with the SEC to raise up to $100 million. However, the deal size is likely a placeholder for an IPO we estimate could raise $1.5 billion.
Backed by BlackRock, Leonard Green and Partners, and General Atlantic, Authentic’s portfolio of 32+ fully- and partly-owned lifestyle brands include Eddie Bauer, Aeropostale, Frye, Nautica, Nine West, Brooks Brothers, Lucky, Forever21, Spyder, Prince, Volcom, Barneys, Juicy Couture, and Airwalk, among others. Its entertainment brands include licensing rights for Sports Illustrated, Shaquille O’Neal, Elvis Presley, Marilyn Monroe, and Muhammad Ali.
Transgender model Bloom is eager to promote sexual diversity.
“I dedicate this cover to all ballroom femme queens past, present, and future,” Bloom said on Instagram, adding:
This historical moment is important to [transgender] #girlslikeus because it allows us to live and be seen.
Many girls like us don’t have the chance to live our dreams or to live long at all.
I hope my cover empowers those who are struggling to be seen, feel valued.
Let me be a messenger guiding us to a future of respect and appreciation for all women in all forms.
The “transgender” label includes categories of people wanting to live as members of the opposite sex.
Those categories included rejecting puberty in dating culture, and normal tomboys pushed to declare themselves as transgender boys.
It also includes trying to reconcile relationship conflicts, older and high-testosterone heterosexual men who are entrance by images of themselves as women.
The magazine failed to mention the known risks associated with transgender status.
These risks include drugs, hormones, and surgery, the sexual and social isolation.
In 2019, Chanel Beauty enlisted a transgender model as the face of its ad campaign.
The brand followed the lead of Victoria's Secret and Playboy, claiming it is "making history," in what seems to be another virtue signaling marketing strategy.