Nike Exec Praises Communist China: Our 'Brand Is of China and for China’
CEO noted China was a vital part of Nike’s customer base
Nike CEO John Donahoe has praised China, saying his sportswear company is "a brand that is of China and for China.”
During the phone conference on Nike’s fourth-quarter earnings report with Wall Street analysts, Donahoe made it clear where his company's loyalty was.
Donahoe told analysts that recent revenues doubled to $12.3 billion, which exceeded all expectations, according to the BBC.
Nike suffered a $790 million loss at the need of 2020 amid backlash of their woke support of Colin Kaepernick, amongst other things.
But now Nike is back in $1.5 billion profit, thanks to China.
Donahoe reported that revenue in China alone had risen to $1.9 billion.
Donahoe noted China was a vital part of Nike’s customer base:
"We’ve always taken a long-term view," he said.
"We’ve been in China for over 40 years,” Donahoe added.
He then emphasized that Nike co-founder Phil Knight “invested significant time and energy in China in the early days, and today we’re the largest sports brand there.”
The reassurances came on the heels of Nike expressing only mild concern about the ongoing oppression of China’s Uyghur minority.
The company said in a statement:
“We are concerned about reports of forced labor in, and connected to, the Xinjiang Uyghur Autonomous Region (XUAR)."
“Nike does not source products from the XUAR, and we have confirmed with our contract suppliers that they are not using textiles or spun yarn from the region.”
Despite the sportswear's statement, Nike lobbied against a bill in Congress that would place a ban on goods produced by slave labor in camps in China’s Xinjiang region.
Not long after Nike's statement, Chinese propaganda media and Communist Party-controlled social media launched a multi-faceted campaign against Nike.
Some social media posts showed Chinese citizens burning their Nike gear, which went viral.
Chinese state media operative Hu Xijin of the Global Times even warned Nike saying, “all multinational enterprises should stay away from geopolitics.”
Nike CEO John Donahoe then scrambled to reassure China’s communist rulers:
“Nike is a brand that is of China and for China.”