MLB Sunday Night Baseball Ratings Plummet by 49% After Going 'Woke'
Major League Baseball goes 'broke' after going 'woke
Major League Baseball (MLB) is seeing repercussions of alienating their fans by going 'woke' after they relocated the All-Star Game from Atlanta to Denver.
The price they are paying is abysmal ratings, another example of go 'woke' go 'broke.'
The Sunday Night Baseball ratings, which is the MLB’s flagship primetime offering, sunk 49 percent from last year.
Sports Media Watch reported:
A 7-inning Cardinals-Braves Sunday Night Baseball game averaged just 931,000 viewers on ESPN over the weekend, down 49% from the comparable window in 2019 (Cubs-Dodgers: 1.84M) and the least-watched Sunday night game this season. The game aired opposite an NBA Game 7 (Hawks-Sixers: 6.16M) and partially overlapped with the final round of golf’s U.S. Open.
The NBA has seen a rating increase from last year’s pandemic-plagued season.
Game 2 of the Western Conference Finals saw a 66% rise from the comparable night in 2020.
But despite the anthem-kneeling and 'wholeness of the NBA, they still had a better rating season than they had last year.
Ratings Crash for NBA, MLB After Debuts Dominated by Black Lives Matter Protests— Neon Nettle (@NeonNettle) August 3, 2020
READ MORE: https://t.co/ZeEPIxxlm7
But one should consider this before making excuses for MLB:
“The previous day, regional MLB action on FOX (Reds-Padres or White Sox-Astros) averaged 1.41 million — the least-watched FOX telecast of the season,” SMW reported.
“The window was originally scheduled to include Cardinals-Braves, but the game was postponed. FS1 chipped in 261,000 for Tigers-Angels later in the night.”
So MLB is not just falling in primetime head-to-heads against other sports.
In other action, TBS averaged 359,000 for its season debut of A’s-Yankees last Sunday afternoon — unsurprisingly down 46% from its first game last season, which aired on the opening weekend of the months-delayed season (7/26/20 Yankees-Nationals: 659K). Compared to the network’s 2019 opener, viewership fell a more modest 9% (7/7/19 Yankees-Rays: 395K).
Going back to last week, ESPN averaged 445,000 for Red Sox-Braves last Wednesday — down 30% from 2019 (Brewers-Astros: 632K). The previous night’s Cubs-Mets game was healthier at 624,000, up 1% from Mets-Yankees in ’19 (617K). The same matchup drew 733,000 on June 14, the top weeknight MLB game since May 5.
The abysmal numbers can almost unquestionably be attributed to the league’s embrace of Black Lives Matter and their recent decision to become politicized and pull the All-Star Game out of Georgia in response to the state’s move to stop Democrats from stealing elections.
The league announced it was pulling the game from Georgia shortly after Joe Biden appeared on ESPN to declare that he "strongly supports" MLB boycotting the state over the election law.
Ironically, Cobb County, GA, which voted for Biden in the 2020 election, is set to lose upward of $100 million in lost revenue as a consequence.