CNN Loses 70% of Its Viewers since Trump Left Office
Primetime viewers disappear as ratings plummet
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Establishment media outlet CNN has lost 67% of its total viewers since Donald Trump left office in Janaury.
Ratings from Neilsen Media Research reported that during primetime hours of 8:00 p.m. – 11:00 p.m. (EST), CNN lost 65% of its total viewers since the beginning of the year.
But in the 25-54 age demographic, the most important age group for ad networks, CNN saw 71% of its viewers for both the day and primetime disappear.
Though all major cable news shows have experienced a drop, CNN's is far more pronounced.
MSNBC saw the second-largest drop, losing 49% of its total viewership between January and May.
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The network lost 63% of its viewers in the 25-54 age demographic.
MSNBC lost 42% of its total viewers and 58% of viewers between the ages of 25 and 54 during primetime hours.
Cable News Ratings Sunday May 23
— RoadMN (@RoadMN) May 25, 2021
Average Viewers
4 pm to Midnight Demo | Total
1⃣@FoxNews 119,875 822,875
2⃣@CNN 120,000 558,125
3⃣@MSNBC 49,750 396,000
Primetime
1⃣Fox News 129,000 1,015,333
2⃣CNN 163,667 708,333
3⃣MSNBC 47,667 383,333 pic.twitter.com/YfqfRoNNG8
The least substantial drop was Fox News, which lost 2% of its total viewers and 15% of viewers between the ages of 25-54 between January and May.
CNN’s New Day also saw embarrassingly low ratings.
Between the ages of 25 and 54, the show had its least-watched week of the year so far, with 461,000 total viewers and 108,000 viewers.
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The show has averaged less than 500,000 viewers over the past four consecutive weeks.
Fox News held on to number one spot for cable news viewers, with 2.1 million viewers during primetime, averaging 1.2 million viewers for the day.
The news comes just over a month after an explosive new Project Veritas video showed a CNN technical director admitting the network's “focus was to get Trump out of office.”
The individual, who Project Veritas alleges to be CNN technical director Charlie Chester, openly discusses the “propaganda” regarding President Trump's health.
The director also appears to describe how CNN framed Joe Biden “as a young geriatric."
