Golden Globes Goes ‘Woke,’ Ratings Crash Over 60 Percent
Early viewership figures show rating plummeting from last year
Early figures for this year's more "woke" Golden Globes indicate that ratings for the annual entertainment industry awards have crashed by more than sixty percent.
In the absence of Ricky Gervais as host, the awards saw an increase in political messaging, woke lecturing, and propaganda from left-wing celebrities.
In previous years, Gervais's hosting remarks had gone viral after the British comedian roasted celebrity privilege while blasting liberal cancel culture and political correctness.
The 78th annual Golden Globes was virtual for 2021, however, and was hampered by Zoom glitches, obscure nominees, and a total absence of both the fashion red carpet and Gervais's grounding hosting skills.
This year's awards, hosted by Amy Poehler and Tina Fey, appears to be headed for a ratings fiasco.
Early viewership figures reportedly show ratings plummeting by more than half from last year’s show.
NBC’s broadcast of the Golden Globes on Sunday averaged a paltry 5.42 million viewers and a 1.2 rating in the coveted advertising demographic of adults age 18 to 49.
The number is down more than 60 percent each from 14.76 million viewers and a 3.8 rating last year, according to Breitbart.
The Hollywood Reporter noted that the final figures will likely rise but will almost certainly not be enough to rescue the show from a ratings catastrophe.
This year’s Golden Globes ceremony was the first since the coronavirus pandemic wreaked havoc on Hollywood, forcing studios to postpone major releases and shift their distribution toward digital streaming.
As a result, the nominees were dominated by little-seen indie movie titles as well as Netflix and Amazon Studios releases.
The Globes faced criticism this year following a report that the Hollywood Foreign Press Assn. doesn’t have any black voters among its 87 members.
Celebrities including Sacha Baron Cohen and Mark Ruffalo further alienated viewers by delivering political lectures during their acceptance speeches, despite Fey’s promise that the show would avoid politics.
Producers also canceled the fashion red carpet, which in normal years serves as a reliable pre-show audience draw.
Hollywood awards shows have seen their ratings drop for years as viewers tired of political lectures continue to tune out.
The broadcasts have also suffered from consumer cord-cutting, which Breitbart reported hit record highs in 2020.