Pro-Trump Makeup Vlogger Canceled by Sephora Launches 'Make Makeup Great Again' Line
Vlogger reveals her new brand 'Make Makeup Great Again'
Beauty vlogger Amanda Ensing has enjoyed years of success for her popular online videos on YouTube and Instagram, amassing 1.4 million subscribers, even winning sponsorship from global brands.
But all that came to a halt after she revealed last month that she was a Christian Trump supporter and conservative.
Ensing said she received a barrage of attacks from angry leftists after she came out as a Trump supporter.
She has now lost her contract with French beauty giant Sephora as a result.
But Ensing is standing firm and announced she is now launching a beauty brand of her own.
Not long after the Nov. 3 election, Ensing posted a video revealing her political views, explaining she votes on policy and in accordance with her Christian faith, and said she does not condemn anyone else for differing opinions.
She then went on to reveal she voted for then-President Donald Trump.
Ensing received heat for tweeting on the same day as the attack on the U.S. Capitol riot:
On Jan. 6, the same day as the attack on the U.S. Capitol by a pro-Trump mob, Ensing received heat for tweeting:
"The left: I hate it here. America is embarrassing. Only we can riot & loot. Defund the police. Just do what the government tells you & don't ask questions."
"The right: Let's fight for freedom. We love the USA. Defend the Constitution. We support our Military & Law enforcement."
The left:— Amanda Ensing (@AmandaEnsing) January 6, 2021
I hate it here. America is embarrassing. Only we can riot & loot. Defund the police. Just do what the government tells you & don’t ask questions.
Let’s fight for freedom. We love the USA. Defend the Constitution. We support our Military & Law enforcement 🇺🇸
The Daily Mail reported:
Ensing "recently shared a paid-for YouTube video in which she listed her favorite skincare products from Sephora," and "critics of her views began flooding the brand's social media with outraged comments, questioning why they had partnered with the influencer."
Sephora responded to one complaint on Instagram:
"We were made aware that Amanda Ensing, an influencer contracted by one of our external vendors' campaigns, recently shared content on social media that is not aligned with Sephora's values around inclusivity."
"As soon as we were informed, we made the decision to cease all programming with Amanda and will not be engaging her for future partnerships."
Ensing said she was forced to remove the content endorsing Sephora, accusing the brand of "smearing" her character.
On Monday, Sephora officially announced that it had canceled its deal with Ensing.
Sephora wrote in an official statement:
"Any claim that this decision was made on the basis of political or religious beliefs is inaccurate."
"We respect each individual's right to have their own perspectives and freedom of expression. However, Sephora reserves the right to terminate any partnership we deem inappropriate for our brand."
Ensing now has her own brand, called "Make Makeup Great Again."
She announced the launch in an Instagram video titled, "Conservatives aren't going anywhere."
"I have received more support from 'we the people' in the last couple of days than I have in my own industry in the last almost decade," Ensing said in the clip.
"What Sephora, brands, influences, that are not including conservatives … into their story, telling us that we are 'unworthy,' or 'bad people' because of [our views]. That is not the future."