CNN's Ratings Plummet 44% Since Trump Left Office
Anti-Trump networks hit hard after Republican president left the White House
Left-leaning "news" network CNN has been hit hard since President Donald Trump let office, marking a staggering drop in ratings of 44 percent in the first week after he departed the White House.
Over the past four years, pro-Democrat networks CNN and MSNBC have relied almost exclusively on anti-Trump content to attract viewership.
And now that the Republican president has left office, those same anti-Trump networks are seeing their ratings nosedive at unprecedented levels.
According to Variety Intelligence Platform's analysis of the viewership data, CNN's ratings during primetime hours (8 p.m. through 10 p.m. EST) plummeted by an eye-watering 44 percent in the first week since Trump left office.
To determine the changes in viewership, Variety analyzed data across two key metrics — the target news demographic of people ages 25-54 and total audience.
MSNBC's primetime ratings also fell during the same week, though not as sharply as CNN's.
MSNBC's audience decreased nearly 20% during the 8 p.m. and 10 p.m. slots and fell by 11% during the 9 p.m. slot, according to The Blaze.
Meanwhile, Fox News saw its primetime ratings decrease only slightly during the 9 p.m. and 10 p.m. slot and not at all at 8 p.m. when "Tucker Carlson Tonight" is broadcast.
The program hit hardest, according to Variety, was CNN's "Cuomo Prime Time" airing at 9 p.m., which saw its audience of 25-54 year-olds fall by more than half.
It should be noted that CNN's fall was made more dramatic by the fact that the network performed so well in the month of January as Trump's term drew to a close.
The network overtook ratings behemoth Fox News amid its coverage of the Capitol riot, impeachment proceedings, and then Joe Biden's inauguration.
But for as much as CNN and MSNBC seemed to despise the Trump presidency, the networks may soon wish it were back if for no other reason than to drive business.
Variety acknowledged as much in its report, saying:
"While it's too early to conclude any longer-term direction for news ratings after just one week, the downturn could be interpreted as an indicator of what many industry observers had anticipated: With Biden in the White House, networks that have spent the last four years railing consistently against Trump have lost the main attraction that energized their audience bases, making it difficult to hold onto the elevated viewing levels."
It remains to be seen if the low viewership for CNN and MSNBC remains, and if it does, how the networks will respond.
But if you're expecting they will course-correct and begin leaning more conservatively, you shouldn't hold your breath, especially as the Senate's impeachment trial against Trump looms.