'Woke' Starbucks Coffee Ad Campaign Encourages Teen Transgenderism
Coffee giant promotes acceptance of sex change in young teens
Global coffee empire Starbucks has launched a new ad campaign in the U.K., which promotes the acceptance of sex change in young teens.
The campaign encourages young people to give baristas their “new” name when buying a coffee so it can be “called out” in the store.
The campaign, titled #whatsyourname, also won the Channel 4 Diversity Award in 2019.
The video shows a short-haired young woman telling the barista that her name is James after various vignettes in which she is addressed as “Jemma.”
The video ends with Jemma striding past the Starbucks window as the captions appear “Every name’s a story” and “#whatsyourname.”
The coffee giant said following the launch of the campaign:
"At Starbucks, writing your name on a cup and calling it out is a symbol of our warm welcome. It’s a small gesture, but it's symbolic of what we believe in: recognition and acceptance, whoever you are, or want to be. We welcome everyone.”
Starbucks said the campaign was “inspired by real-life experiences of people who were transitioning.”
“We discovered that they found Starbucks stores to be a safe space, where their new name was accepted, and they could be recognized as who they are,” the company added.
The Metro noted:
“Many trans and non-binary Twitter users said the #WhatsYourName campaign brought back memories of the first time they too heard their chosen name in Starbucks."
The company is also partnering with a U.K. organization called Mermaids, which seeks to support transgender individuals.
The organization intends to raise £100,000 for its “helpline.”
Starbucks states it is also partnering with Mermaids, an organization seeking support young transgender individuals, intending to raise at least £100,000 for its “helpline.”
Starbucks says Mermaids “has seen over a 600 percent increase in demand for its helpline service in the past five years.”
Caroline Farrow, CitizenGO campaign director for the U.K. and Ireland, told LifeSiteNews that Starbucks’ endorsement of Mermaids was “disappointing.”
“It is extremely disappointing to see Starbucks endorse a lobby group which advocates for the medicalization of healthy children,” Farrow said.
“No responsible corporation ought to be endorsing what amounts to a wholesale experimentation on children and providing funds for this organization to promote their harmful totalitarian and intolerant ideology within schools and other public institutions,” she continued.
“Starbucks need to realize that ‘woke culture’ is falling very much out of favor with the British public and the timing of their promotion coincides with both a number of legal challenges involving their ideology and also comes on the same day as the NHS has announced a comprehensive review into the use of puberty blockers and hormones for children,” she said.
Mermaids founder, Susie Green, flew her 15-year-old son to Thailand to surgically attach him with an artificial vagina.